Press Release: Aterian Reports Fourth Quarter & Full Year 2024 Results

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Aterian Reports Fourth Quarter & Full Year 2024 Results

Introduces Annual Guidance for 2025

Announces $3 Million Share Repurchase Program

SUMMIT, N.J., March 18, 2025 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER) ("Aterian" or the "Company"), a technology-enabled consumer products company, today announced financial results for the fourth quarter and full year ended December 31, 2024.

"Aterian's results for 2024 reflect our team's success in executing a strategy to focus, stabilize, and simplify our operations in preparation for a resumption of growth and improved operating performance, " said Arturo Rodriguez, Chief Executive Officer.

"Our decision to rationalize SKUs and focus on the Company's six foundational brands generated material improvements in gross margin and contribution margin, and narrowed our losses significantly compared to 2023," continued Mr. Rodriguez. "We improved our cash flow and working capital profile, reduced debt by more than $4.0 million, and right sized our inventory to focus on Aterian's most profitable products. These initiatives created a momentum that we believe will carry into 2025. Despite tariffs, we are confident that in 2025, especially with our experienced and tenacious team, we will be able to generate higher revenues, achieve greater operating efficiency, and further improve our profit profile. Our growth will be driven by new product introductions beginning in the second quarter of 2025 and access to a broader base of consumers through our sales channel initiatives."

Fourth Quarter 2024 Highlights

All comparisons are to the fourth quarter ended December 31, 2023

   -- Net revenue was $24.6 million compared to $32.8 million, primarily 
      reflecting the previously announced SKU rationalization designed to focus 
      on the Company's most profitable products, lower liquidation levels of 
      high-cost inventory, and initial contributions from new product 
      introductions. 
 
   -- Gross margin improved to 63.4% from 51.0%, reflecting the success of the 
      above-referenced SKU rationalization and improved inventory profile. 
 
   -- Contribution margin improved to 19.4% from (0.8%). 
 
   -- Operating loss narrowed to ($1.6) million from an operating loss of 
      ($8.2) million. Fourth quarter 2024 operating loss included ($1.1) 
      million of non-cash stock compensation, while fourth quarter 2023 
      operating loss included ($1.6) million of non-cash stock compensation, a 
      non-cash loss on impairment of an intangible of ($0.3) million and a 
      reserve for barter credits of ($0.3). 
 
   -- Net loss improved to ($1.3) million from ($7.7) million. Fourth quarter 
      2024 net loss included ($1.1) million of non-cash stock compensation and 
      a gain on fair value of warrant liability of $0.2 million, while fourth 
      quarter 2023 net loss included a reserve for barter credits of ($0.3) 
      million, ($1.6) million of non-cash stock compensation, a non-cash loss 
      on impairment of an intangible of ($0.3) million. 
 
   -- Adjusted EBITDA loss improved to ($0.1) million from a loss of ($5.6) 
      million. 
 
   -- Total cash balance at December 31, 2024 was $18.0 million, up from $16.1 
      million at September 30, 2024. 
 
   -- Cash flow from operations improved to break-even from cash used in 
      operations of ($4.9) million for the three months ended December 31, 
      2023. 

Full Year 2024 Highlights

All comparisons are to the full year ended December 31, 2023

   -- Net revenue declined to $99.0 million from $142.6 million, reflecting the 
      success of the SKU rationalization, improved inventory profile, and new 
      product introductions. 
 
   -- Gross margin improved to 62.1% compared to 49.3% in 2023, primarily 
      reflecting the success of the above-referenced SKU rationalization and 
      improved inventory profile. 
 
   -- Contribution margin rose to 17.1% from 1.2% in 2023. 
 
   -- Operating loss improved to ($11.8) million from ($76.2) million in 2023. 
      Full year 2024 operating loss included ($7.5) million of non-cash stock 
      compensation, and restructuring costs of ($0.6) million, while full year 
      2023 operating loss included ($8.3) million of non-cash stock 
      compensation, a non-cash loss on impairment of intangibles of ($39.7) 
      million, restructuring costs of ($1.6) million and a reserve for barter 
      credits of ($0.3). 
 
   -- Net loss narrowed to ($11.9) million from ($74.6) million in 2023. Full 
      year 2024 net loss includes ($7.5) million of non-cash stock compensation, 
      restructuring costs of ($0.6) million, and a gain on fair value of 
      warrant liability of $0.9 million, while full year 2023 net loss included 
      ($8.3) million of non-cash stock compensation, a non-cash loss on 
      impairment of intangibles of ($39.7) million, restructuring costs of 
      ($1.6) million, a gain on fair value of warrant liability of $2.4 million, 
      and a reserve on barter credits of ($0.3) million. 
 
   -- Adjusted EBITDA loss improved to ($2.1) million from a loss of ($22.3) 
      million in 2023. 
 
   -- Total cash balance at December 31, 2024 was $18.0 million, down from 
      $20.0 million at December 31, 2023. 
 
   -- Cash flow from operations improved to $2.2 million from cash used in 
      operations of ($13.4) million for the year ended December 31, 2023. 

2025 Outlook

For fiscal year 2025, taking into account the current global environment and impact of recently announced tariffs, the Company believes that net revenue will be between $104 million and $106 million, an increase of between 5% and 7% from net revenue of $99.0 million 2024. When considering approximately $4 million of net sales in 2024 related to discontinued SKUs, net revenue in 2025 is expected to increase on a pro forma basis by 9% to 12%.

The Company expects 2025 annual Adjusted EBITDA to be essentially break-even compared to an Adjusted EBITDA loss of $(2.1) million in 2024, reflecting the success of the Company's business improvement initiatives, offset by the impacts of recently announced tariffs.

Josh Feldman, Chief Financial Officer commented, "We continue to monitor the tariff situation and its potential impact on our operations and outlook. We have already taken steps that we believe will mitigate the negative effects of tariffs in 2025, and are prepared to take further action as necessary. With the support of an exceptional team, an inherent agility, and strong balance sheet, we remain confident in our ability to successfully and proactively navigate these challenges while remaining focused on long-term growth and profitability."

Share Repurchase Plan

As announced earlier today, the Company's Board of Directors has authorized a share repurchase program of up to $3.0 million of the Company's common stock for a period of two years ending March 18, 2027.

Non-GAAP Financial Measures

For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the "Non-GAAP Financial Measures" section below. The most directly comparable GAAP financial measure for EBITDA and adjusted EBITDA is net loss and we expect to report a net loss for the years ending December 31, 2024 and December 31, 2025 due primarily to our operating losses, which includes stock-based compensation expense, and interest expense. We are unable to reconcile the forward-looking statements of EBITDA and adjusted EBITDA in this press release to their nearest GAAP measures because the nearest GAAP financial measures are not accessible on a forward-looking basis and reconciling information is not available without unreasonable effort.

Webcast and Conference Call Information

Aterian will host a live conference call to discuss financial results today, March 18, 2025, at 5:00 p.m. Eastern Time, which will be accessible by telephone and the internet. To access the call, participants from within the U.S. should dial (800) 715-9871 and participants from outside the U.S. should dial (646) 307-1963 and ask to be joined into the Aterian, Inc. call or use conference ID 3432648. Participants may also access the call through a live webcast at https://ir.aterian.io. The archived online replay will be available for a limited time after the call in the investors section of the Aterian corporate website.

About Aterian, Inc.

Aterian, Inc. (Nasdaq: ATER) is a technology-enabled consumer products company that builds and acquires leading e-commerce brands with top selling consumer products, in multiple categories, including home and kitchen appliances, health and wellness and air quality devices. The Company sells across the world's largest online marketplaces with a focus on Amazon, Walmart and Target in the U.S. and on its own direct to consumer websites. Our primary brands include Squatty Potty, hOmeLabs, Mueller Living, Pursteam, Healing Solutions and Photo Paper Direct.

Forward Looking Statements

All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are forward-looking statements including, in particular, the statements regarding our projected net revenue and adjusted EBITDA for 2025, our guidance for 2025 and the current global environment and inflation. These forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and adversely from those described in the forward-looking statements. These risks include, but are not limited to, those related to our ability to continue as a going concern, our ability to meet financial covenants with our lenders, our ability to maintain and to grow market share in existing and new product categories; our

ability to continue to profitably sell the SKUs we operate; our ability to maintain Amazon's Prime badge on our seller accounts or reinstate the Prime badge in the event of any removal of such badge by Amazon; our ability to create operating leverage and efficiency when integrating companies that we acquire, including through the use of our team's expertise, the economies of scale of our supply chain and automation driven by our platform; those related to our ability to grow internationally and through the launch of products under our brands and the acquisition of additional brands; those related to consumer demand, our cash flows, financial condition, forecasting and revenue growth rate; our supply chain including sourcing, manufacturing, warehousing and fulfillment; our ability to manage expenses, working capital and capital expenditures efficiently; our business model and our technology platform; our ability to disrupt the consumer products industry; our ability to generate profitability and stockholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory concerns; reliance on third party online marketplaces; seasonal and quarterly variations in our revenue; acquisitions of other companies and technologies and our ability to integrate such companies and technologies with our business; our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage; and other factors discussed in the "Risk Factors" section of our most recent periodic reports filed with the Securities and Exchange Commission ("SEC"), all of which you may obtain for free on the SEC's website at www.sec.gov.

Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

Investor Contact:

The Equity Group

Devin Sullivan

Managing Director

dsullivan@equityny.com

Conor Rodriguez

Associate

crodriguez@equityny.com

 
 
                             ATERIAN, INC. 
                       Consolidated Balance Sheets 
             (in thousands, except share and per share data) 
 
                                         December 31,     December 31, 
                                             2023             2024 
                                        --------------  ---------------- 
               ASSETS 
------------------------------------- 
Current assets: 
  Cash                                   $     20,023    $     17,998 
  Accounts receivable, net                      4,225           3,782 
  Inventory                                    20,390          13,749 
  Prepaid and other current assets              4,998           3,190 
                                            ---------       --------- 
    Total current assets                       49,636          38,719 
Property and equipment, net                       775             685 
Intangibles, net                               11,320           9,757 
Other non-current assets                          138             381 
                                            ---------       --------- 
    Total assets                         $     61,869    $     49,542 
                                            ---------       --------- 
LIABILITIES AND STOCKHOLDERS' EQUITY 
------------------------------------- 
Current liabilities: 
  Credit facility                        $     11,098    $      6,948 
  Accounts payable                              4,190           3,080 
  Seller notes                                  1,049             466 
  Accrued and other current 
   liabilities                                  9,110           8,804 
                                            ---------       --------- 
    Total current liabilities                  25,447          19,298 
Other liabilities                                 391             227 
                                            ---------       --------- 
    Total liabilities                          25,838          19,525 
Commitments and contingencies 
Stockholders' equity: 
Common stock, $0.0001 par value, 
 500,000,000 shares authorized and 
 7,508,246 and 8,750,741 shares 
 outstanding at December 31, 2023 and 
 December 31, 2024, respectively(*)                 9               9 
  Additional paid-in capital                  736,675         742,591 
  Accumulated deficit                        (699,815)       (711,677) 
  Accumulated other comprehensive loss           (838)           (906) 
                                            ---------       --------- 
    Total stockholders' equity                 36,031          30,017 
                                            ---------       --------- 
Total liabilities and stockholders' 
 equity                                  $     61,869    $     49,542 
                                            ---------       --------- 
 

(*) The number of shares and per share amounts have been retroactively restated to reflect the one for twelve (1 for 12) reverse stock split, which was effective on March 22, 2024.

 
 
                             ATERIAN, INC. 
                  Consolidated Statements of Operations 
             (in thousands, except share and per share data) 
 
                       Three Months Ended             Year Ended 
                          December 31,               December 31, 
                    ------------------------  -------------------------- 
                       2023         2024         2023          2024 
                    -----------  -----------  -----------  ------------- 
Net revenue         $   32,754   $   24,607   $  142,566   $   99,045 
Cost of goods sold      16,045        9,000       72,281       37,550 
                     ---------    ---------    ---------    --------- 
  Gross profit          16,709       15,607       70,285       61,495 
                     ---------    ---------    ---------    --------- 
Operating 
expenses: 
  Sales and 
   distribution         20,207       13,692       81,911       55,979 
  Research and 
   development             808           --        4,616           -- 
  General and 
   administrative        3,654        3,527       20,220       17,339 
  Impairment loss 
   on intangibles          283           --       39,728           -- 
                     ---------    ---------    ---------    --------- 
    Total 
     operating 
     expenses           24,952       17,219      146,475       73,318 
                     ---------    ---------    ---------    --------- 
Operating loss          (8,243)      (1,612)     (76,190)     (11,823) 
Interest expense, 
 net                       345          209        1,421          949 
Change in fair 
 value of warrant 
 liabilities               (30)        (194)      (2,440)        (924) 
Other expense, net         158         (215)         260           61 
                     ---------    ---------    ---------    --------- 
Loss before income 
 taxes                  (8,716)      (1,412)     (75,431)     (11,909) 
Benefit for income 
 taxes                  (1,009)        (113)        (867)         (47) 
                     ---------    ---------    ---------    --------- 
Net loss            $   (7,707)  $   (1,299)  $  (74,564)  $  (11,862) 
                     ---------    ---------    ---------    --------- 
Net loss per 
 share, basic and 
 diluted            $    (1.16)  $    (0.18)  $   (11.43)  $    (1.68) 
                     ---------    ---------    ---------    --------- 
Weighted-average 
 number of shares 
 outstanding, 
 basic and 
 diluted(*)          6,622,540    7,343,880    6,524,589    7,069,404 
                     ---------    ---------    ---------    --------- 
 

(*) The number of shares and per share amounts have been retroactively restated to reflect the one-for-twelve (1-for-12) reverse stock split, which was effective on March 22, 2024.

 
 
                             ATERIAN, INC. 
                  Consolidated Statement of Cash Flows 
             (in thousands, except share and per share data) 
 
                                             Year Ended December 31, 
                                         ------------------------------- 
                                               2023             2024 
                                         -----------------  ------------ 
OPERATING ACTIVITIES: 
Net loss                                  $    (74,564)     $ (11,862) 
Adjustments to reconcile net loss to 
net cash (used in) provided by 
operating activities: 
Depreciation and amortization                    3,886          1,689 
(Recovery) provision for sales returns            (413)            57 
Amortization of deferred financing cost 
 and debt discounts                                429            198 
Stock-based compensation                         8,336          7,510 
Change in deferred tax expense                  (1,153)            (5) 
Change in inventory provisions                  (3,149)        (2,738) 
Change in fair value of warrant 
 liabilities                                    (2,440)          (924) 
Impairment loss on intangibles                  39,728             -- 
Provision for barter credits                       323             -- 
Allowance for credit losses                         85             16 
Changes in assets and liabilities: 
Accounts receivable                                205            427 
Inventory                                       26,426          9,378 
Prepaid and other current assets                 2,597            762 
Accounts payable, accrued and other 
 liabilities                                   (13,684)        (2,343) 
                                             ---------       -------- 
Cash (used in) provided by operating 
 activities                                    (13,388)         2,165 
INVESTING ACTIVITIES: 
Purchase of fixed assets                          (119)           (42) 
Purchase of Step and Go assets                    (125)            -- 
Purchase of minority equity investment              --           (200) 
                                             ---------       -------- 
Cash used in investing activities                 (244)          (242) 
FINANCING ACTIVITIES: 
Repayments on seller notes                        (668)          (633) 
Borrowings from MidCap credit 
 facilities                                     79,806         60,866 
Repayments for MidCap credit facilities        (90,190)       (65,165) 
Insurance obligation payments                   (1,042)          (682) 
Insurance financing proceeds                       986            700 
                                             ---------       -------- 
Cash used in financing activities              (11,108)        (4,914) 
Foreign currency effect on cash, cash 
 equivalents, and restricted cash                  306            (61) 
                                             ---------       -------- 
Net change in cash and restricted cash 
 for the year                                  (24,434)        (3,052) 
Cash and restricted cash at beginning 
 of year                                        46,629         22,195 
                                             ---------       -------- 
Cash and restricted cash at end of year   $     22,195      $  19,143 
                                             ---------       -------- 
RECONCILIATION OF CASH AND RESTRICTED 
CASH: 
Cash                                            20,023         17,998 
Restricted cash--Prepaid and other 
 current assets                                  2,043          1,015 
Restricted cash--Other non-current 
 assets                                            129            130 
                                             ---------       -------- 
TOTAL CASH AND RESTRICTED CASH            $     22,195      $  19,143 
                                             ---------       -------- 
 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW 
INFORMATION 
Cash paid for interest                    $      1,718      $   1,141 
Cash paid for taxes                       $         94      $     152 
NON-CASH INVESTING AND FINANCING 
ACTIVITIES: 
Non-cash consideration paid to 
 contractors                              $        321      $     620 
Non-cash minority equity investment       $         --      $      50 
 

Non-GAAP Financial Measures

We believe that our financial statements and the other financial data included in this press release have been prepared in a manner that complies, in all material respects, with generally accepted accounting principles in the U.S. ("GAAP"). However, for the reasons discussed below, we have presented certain non-GAAP measures herein.

We have presented the following non-GAAP measures to assist investors in understanding our core net operating results on an on-going basis: (i) Contribution Margin; (ii) Contribution margin as a percentage of net revenue; (iii) EBITDA (iv) Adjusted EBITDA; and (v) Adjusted EBITDA as a percentage of net revenue. These non-GAAP financial measures may also assist investors in making comparisons of our core operating results with those of other companies.

As used herein, Contribution margin represents gross profit less amortization of inventory step-up from acquisitions (included in cost of goods sold), reserve on barter credits and e-commerce platform commissions, online advertising, selling and logistics expenses (included in sales and distribution expenses). As used herein, Contribution margin as a percentage of net revenue represents Contribution margin divided by net revenue. As used herein, EBITDA represents net loss plus depreciation and amortization, interest expense, net and provision for income taxes. As used herein, Adjusted EBITDA represents EBITDA plus stock-based compensation expense, changes in fair-market value of warrant liability, impairment on intangibles, restructuring expenses, reserve on barter credits, and other expenses, net. As used herein, Adjusted EBITDA as a percentage of net revenue represents Adjusted EBITDA divided by net revenue. Contribution margin, EBITDA and Adjusted EBITDA do not represent and should not be considered as alternatives to loss from operations or net loss, as determined under GAAP.

We present Contribution margin and Contribution margin as a percentage of net revenue, as we believe each of these measures provides an additional metric to evaluate our operations and, when considered with both our GAAP results and the reconciliation to gross profit, provides useful supplemental information for investors. Specifically, Contribution margin and Contribution margin as a percentage of net revenue are two of our key metrics in running our business. All product decisions made by us, from the approval of launching a new product and to the liquidation of a product at the end of its life cycle, are measured primarily from Contribution margin and/or Contribution margin as a percentage of net revenue. Further, we believe these measures provide improved transparency to our stockholders to determine the performance of our products prior to fixed costs as opposed to referencing gross profit alone.

In the reconciliation to calculate contribution margin, we add e-commerce platform commissions, online advertising, selling and logistics expenses ("sales and distribution variable expense"), and the reserve for barter credits to gross profit to inform users of our financial statements of what our product profitability is at each period prior to fixed costs (such as sales and distribution expenses such as salaries as well as research and development expenses and general administrative expenses). By excluding these fixed costs, we believe this allows users of our financial statements to understand our products performance and allows them to measure our products performance over time.

We present EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue because we believe each of these measures provides an additional metric to evaluate our operations and, when considered with both our GAAP results and the reconciliation to net loss, provide useful supplemental information for investors. We use these measures with financial measures prepared in accordance with GAAP, such as sales and gross margins, to assess our historical and prospective operating performance, to provide meaningful comparisons of operating performance across periods, to enhance our understanding of our operating performance and to compare our performance to that of our peers and competitors. We believe EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue are useful to investors in assessing the operating performance of our business without the effect of non-cash items.

Contribution margin, Contribution margin as a percentage of net revenue, EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue should not be considered in isolation or as alternatives to net loss, loss from operations or any other measure of financial performance calculated and prescribed in accordance with GAAP. Neither EBITDA, Adjusted EBITDA or Adjusted EBITDA as a percentage of net revenue should be considered a measure of discretionary cash available to us to invest in the growth of our business. Our Contribution margin, Contribution margin as a percentage of net revenue, EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue may not be comparable to similar titled measures in other organizations because other organizations may not calculate Contribution margin, Contribution margin as a percentage of net revenue, EBITDA, Adjusted EBITDA or Adjusted EBITDA as a percentage of net revenue in the same manner as we do. Our presentation of Contribution margin and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by the expenses that are excluded from such terms or by unusual or non-recurring items.

We recognize that EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue, have limitations as analytical financial measures. For example, neither EBITDA nor Adjusted EBITDA reflects:

   -- our capital expenditures or future requirements for capital expenditures 
      or mergers and acquisitions; 
 
   -- the interest expense or the cash requirements necessary to service 
      interest expense or principal payments, associated with indebtedness; 
 
   -- depreciation and amortization, which are non-cash charges, although the 
      assets being depreciated and amortized will likely have to be replaced in 
      the future, or any cash requirements for the replacement of assets; 
 
   -- changes in cash requirements for our working capital needs; or 
 
   -- changes in fair value of warrant liabilities 

Additionally, Adjusted EBITDA excludes non-cash expense for stock-based compensation, which is and is expected to remain a key element of our overall long-term incentive compensation package.

We also recognize that Contribution margin and Contribution margin as a percentage of net revenue have limitations as analytical financial measures. For example, Contribution margin does not reflect:

   -- general and administrative expense necessary to operate our business; 
 
   -- research and development expenses necessary for the development, 
      operation and support of our software platform; 
 
   -- the fixed costs portion of our sales and distribution expenses including 
      stock-based compensation expense; or 
 
   -- changes in fair value warrant liabilities 

Contribution Margin

The following table provides a reconciliation of Contribution margin to gross profit and Contribution margin as a percentage of net revenue to gross profit as a percentage of net revenue, which are the most directly comparable financial measures presented in accordance with GAAP.

 
                Three Months Ended December             Year Ended 
                            31,                        December 31. 
                ---------------------------      ------------------------ 
                    2023            2024           2023           2024 
                ------------      ---------      ---------      --------- 
                           (in thousands, except percentages) 
Gross Profit    $ 16,709          $ 15,607       $ 70,285       $ 61,495 
Less: 
Reserve on 
 barter 
 credits             323                --            323             -- 
E-commerce 
 platform 
 commissions, 
 online 
 advertising, 
 selling and 
 logistics 
 expenses        (17,293)          (10,844)       (68,864)       (44,553) 
                 -------           -------        -------        ------- 
Contribution 
 margin         $   (261)         $  4,763       $  1,744       $ 16,942 
                 -------           -------        -------        ------- 
Gross Profit 
 as a 
 percentage of 
 net revenue        51.0       %      63.4    %      49.3    %      62.1    % 
Contribution 
 margin as a 
 percentage of 
 net revenue        (0.8)      %      19.4    %       1.2    %      17.1    % 
 

Adjusted EBITDA

 
                   Three Months Ended               Year Ended 
                      December 31,                 December 31, 
                 ----------------------      ------------------------ 
                   2023          2024          2023           2024 
                 --------      --------      ---------      --------- 
                          (in thousands, except percentages) 
Net loss         $(7,707)      $(1,299)      $(74,564)      $(11,862) 
Add: 
Benefit for 
 income taxes     (1,009)         (113)          (867)           (47) 
Interest 
 expense, net        345           209          1,421            949 
Depreciation 
 and 
 amortization        469           410          3,886          1,689 
                  ------        ------        -------        ------- 
EBITDA            (7,902)         (793)       (70,124)        (9,271) 
                  ------        ------        -------        ------- 
Other expense, 
 net                 158          (215)           260             61 
Impairment loss 
 on 
 intangibles         283            --         39,728             -- 
Change in fair 
 market value 
 of warrant 
 liabilities         (30)         (194)        (2,440)          (924) 
Reserve on 
 barter 
 credits             323            --            323             -- 
Restructuring 
 expense              --            --          1,633            565 
Stock-based 
 compensation 
 expense           1,564         1,116          8,336          7,510 
                  ------        ------        -------        ------- 
Adjusted EBITDA  $(5,604)      $   (86)      $(22,284)      $ (2,059) 
                  ------        ------        -------        ------- 
Net loss as a 
 percentage of 
 net revenue       (23.5)   %     (5.3)   %     (52.3)   %     (12.0)   % 
Adjusted EBITDA 
 as a 
 percentage of 
 net revenue       (17.1)   %     (0.3)   %     (15.6)   %      (2.1)   % 
 

Each of our products typically goes through the Launch phase and depending on its level of success is moved to one of the other phases as further described below:

i. Launch phase: During this phase, we leverage our technology to target opportunities identified using AIMEE (Artificial Intelligence Marketplace e-Commerce Engine) and other sources. This phase also includes revenue from new product variations and relaunches. During this period of time, due to the combination of discounts and investment in marketing, our net margin for a product could be as low as approximately negative 35%. Net margin is calculated by taking net revenue less the cost of goods sold, less fulfillment, online advertising and selling expenses. These primarily reflect the estimated variable costs related to the sale of a product.

ii Sustain phase: Our goal is for every product we launch to enter the sustain phase and become profitable, with a target of positive 15% net margin for most products, within approximately three months of launch on average. Net margin primarily reflects a combination of manual and automated adjustments in price and marketing spend.

iii. Liquidate phase: If a product does not enter the sustain phase or if the customer satisfaction of the product (i.e., ratings) is not satisfactory, then it will go to the liquidate phase and we will sell through the remaining inventory. Products can also be liquidated as part of inventory normalization especially when steep discounts are required.

The following tables break out our fourth quarter and full year 2023 and 2024 results of operations by our product phases (in thousands):

 
                                Three months ended December 31, 2023 
                 ------------------------------------------------------------------- 
                                    Liquidation/    Fixed    Stock Based 
                 Sustain   Launch       Other       Costs    Compensation    Total 
                 --------  ------  --------------  -------  --------------  -------- 
Net revenue      $ 25,175  $  390   $       7,189  $    --   $          --  $ 32,754 
Cost of goods 
 sold              10,457     114           5,474       --              --    16,045 
                  -------   -----      ----------   ------      ----------   ------- 
Gross profit       14,718     276           1,715       --              --    16,709 
Operating 
expenses: 
Sales and 
 distribution 
 expenses          12,973     263           4,056    2,567             348    20,207 
Research and 
 development           --      --              --      528             280       808 
General and 
 administrative        --      --              --    2,717             937     3,654 
Impairment loss 
 on 
 intangibles           --      --              --      283              --       283 
 
                                Three months ended December 31, 2024 
                 ------------------------------------------------------------------- 
                                    Liquidation/    Fixed    Stock Based 
                 Sustain   Launch       Other       Costs    Compensation    Total 
                 --------  ------  --------------  -------  --------------  -------- 
Net revenue      $ 23,332  $  347   $         928  $    --   $          --  $ 24,607 
Cost of goods 
 sold               8,536     143             321       --              --     9,000 
                  -------   -----      ----------   ------      ----------   ------- 
Gross profit       14,796     204             607       --              --    15,607 
Operating 
expenses: 
Sales and 
 distribution 
 expenses           9,965     309             570    2,767              81    13,692 
General and 
 administrative        --      --              --    2,492           1,035     3,527 
 
                                    Year-ended December 31, 2023 
                 ------------------------------------------------------------------- 
                                    Liquidation/    Fixed    Stock Based 
                 Sustain   Launch       Other       Costs    Compensation    Total 
                 --------  ------  --------------  -------  --------------  -------- 
Net revenue      $114,919  $  959   $      26,688  $    --   $          --  $142,566 
Cost of goods 
 sold              53,139     455          18,687       --              --    72,281 
                  -------   -----      ----------   ------      ----------   ------- 
Gross profit       61,780     504           8,001       --              --    70,285 
Operating 
expenses: 
Sales and 
 distribution 
 expenses          53,442     603          14,820   10,607           2,439    81,911 
Research and 
 development           --      --              --    3,202           1,414     4,616 
General and 
 administrative        --      --              --   15,737           4,483    20,220 
Impairment loss 
 on 
 intangibles           --      --              --   39,728              --    39,728 
 
                                    Year-ended December 31, 2024 
                 ------------------------------------------------------------------- 
                                    Liquidation/    Fixed    Stock Based 
                 Sustain   Launch       Other       Costs    Compensation    Total 
                 --------  ------  --------------  -------  --------------  -------- 
Net revenue      $ 92,542  $1,829   $       4,674  $    --   $          --  $ 99,045 
Cost of goods 
 sold              35,012     651           1,887       --              --    37,550 
                  -------   -----      ----------   ------      ----------   ------- 
Gross profit       57,530   1,178           2,787       --              --    61,495 
Operating 
expenses: 
Sales and 
 distribution 
 expenses          40,353   1,087           3,113    9,643           1,783    55,979 
General and 
 administrative        --      --              --   11,612           5,727    17,339 
 

(END) Dow Jones Newswires

March 18, 2025 16:06 ET (20:06 GMT)

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