Press Release: Cheer Holding Reports Full Year 2024 Financial Results

Dow Jones
10 Mar

Cheer Holding Reports Full Year 2024 Financial Results

BEIJING, March 10, 2025 (GLOBE NEWSWIRE) -- Cheer Holding, Inc. $(CHR)$ ("Cheer Holding," or the "Company"), a leading provider of advanced mobile internet infrastructure and platform services, today announced its financial results for the full year ended December 31, 2024.

Operating Highlights For The Year Ended December 31, 2024

Total downloads of CHEERS Apps were approximately 523.3 million as of December 31, 2024, representing a growth of 10.4% from December 31, 2023. Specifically:

CHEERS Video

   -- Accumulated downloads of CHEERS Video grew by 6.3% YoY to approximately 
      436 million as of December 31, 2024. 
 
   -- Monthly Active Users of CHEERS Video increased by 4.4% to approximately 
      52.3 million. 
 
   -- Daily Time Spent for using CHEERS Video during 2024 was approximately 60 
      minutes. 

CHEERS e-Mall

   -- Accumulated downloads of CHEERS e-Mall grew by 13.5% YoY to approximately 
      60.7 million as of December 31, 2024. 
 
   -- Monthly Active Users of the CHEERS e-Mall increased by 6.2% YoY to 
      approximately 6.9 million. 
 
   -- Repurchase Rate on CHEERS e-Mall for the 360 days period during 2024 was 
      39.7%. 

Cheer Real

   -- Accumulated downloads of CheerReal grew by 57.6% YoY to approximately 
      14.5 million as of December 31, 2024. 
 
   -- Monthly Active Users of CheerReal increased by 7.7% to approximately 1.4 
      million. 
 
   -- Digital Art Collections listed on CheerReal during 2024 were 25,856 
      units. 

CHEERS Telepathy

   -- Accumulated downloads of CHEERS Telepathy grew by 830.8% YoY to 
      approximately 12.1 million as of December 31, 2024. 
 
   -- Monthly Active Users of CHEERS Telepathy platform increased by 733.3% to 
      approximately 2.5 million. 
 
   -- Average Monthly Visits during 2024 were approximately 3.4 million. 

Financial Highlights For The Year Ended December 31, 2024

   -- Revenues reached $147.2 million. 
 
   -- Net Income reached $26 million. 
 
   -- Net cash provided by operating activities was approximately $22.9 
      million. 

Selected Financial Results

Revenues

Our revenues were about $147.2 million for the year ending December 31, 2024, down approximately $5.1 million or 3.37% from $152.3 million in 2023. This decline was primarily driven by a $4.8 million drop in advertising revenue, as customers reduced their advertising orders in response to cost-saving measures amid a challenging macroeconomic environment.

Operating expenses

Operating expenses consist of cost of revenues, selling and marketing, general and administrative and research and development expense.

   -- Our cost of revenues decreased slightly by about $0.1 million or 0.41%, 
      from approximately $39.5 million in 2023 to approximately $39.4 million 
      in 2024, aligning with revenue trends. However, our gross margin fell due 
      to reduced service fees charged to advertising customers. We anticipate 
      increased advertising revenues from continuous investments in advertising 
      business, though it may take time to see results. 
 
   -- Sales and marketing expenses mainly include salaries and benefits for the 
      sales team, user acquisition costs, advertising fees, travel expenses, 
      and CHEERS e-Mall marketing costs. These expenses fell by about $0.9 
      million, from approximately $76.2 million in 2023 to around $75.3 million 
      in 2024. This decrease was primarily due to the depreciation of the RMB, 
      which reduced the USD value of revenues when converted. Excluding foreign 
      exchange effects, these expenses rose by about 0.41%. 
 
   -- General and administrative expenses consist primarily of salaries and 
      benefits for members of our management and bad debt provision expense for 
      accounts receivable and professional service fees. Our general and 
      administrative expenses decreased by approximately $2.2 million, to 
      approximately $3.5 million for the year ended December 31, 2024 from 
      approximately $5.7 million for the year ended December 31, 2023. The 
      change was primarily caused by provision of expected credit losses 
      against accounts receivable of approximately $2.1 million in the year of 
      2023, while we reversed the provision of $19,516 in the year of 2024. 
 
   -- Research and development expenses rose significantly from $1.6 million in 
      2023 to approximately $3.4 million in 2024, driven by continued 
      investment in IT infrastructure, user-friendliness upgrades, and 
      continual implementation on content driven strategies. 

Net income

As a result of the foregoing, we had a net income of approximately $26.0 million in the year ended December 31, 2024, as compared to a net income of approximately $30.5 million in the year ended December 31, 2023.

Cash, cash equivalents and working capital

As of December 31, 2024 and 2023, our principal sources of liquidity were cash and cash equivalents of approximately $197.7 million and $194.2 million, respectively. Working capital at December 31, 2024 was approximately $265.7 million.

About Cheer Holding, Inc.

As a preeminent provider of next-generation mobile internet infrastructure and platform services in China, Cheer Holding is dedicated to building a digital ecosystem that integrates "platforms, applications, technology, and industry" into a cohesive system, thereby creating a new, open business environment for web3.0 that leverages AI technology. The Company is developing a 5G+VR+AR+AI shared universe space that builds on cutting-edge technologies including blockchain, cloud computing, extended reality, and digital twin.

Cheer Holding's portfolio includes a wide range of products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Data Platform, CHEERS Video, CHEERS e-Mall, CheerReal, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more. These offerings provide diverse application scenarios that seamlessly blend "online/offline" and "virtual/reality" elements.

With "CHEERS+" at the core of Cheer Holding's ecosystem, the Company is committed to consolidating and strengthening its core competitiveness, and achieving long-term sustainable and scalable growth.

For more information, please visit http://ir.gsmg.co/.

Safe Harbor Statement

Certain statements made in this release are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate other future acquisitions; ability to obtain additional financing in the future to fund capital expenditures; fluctuations in general economic and business conditions; costs or other factors adversely affecting our profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic; the occurrence of any event, change or other circumstances that could affect the Company's ability to continue successful development and launch of its metaverse experience centers, AI initiatives and technology infrastructure; the possibility that the Company may not succeed in developing its new lines of businesses due to, among other things, changes in the business environment and technological developments, competition, changes in regulation, or other economic and policy factors; disruptions or other business interruptions that may affect the operations of our products and services, the possibility that the Company's new lines of business may be adversely affected by other economic, business, and/or competitive factors; other factors, risks and uncertainties set forth in documents filed by the Company with the Securities and Exchange Commission from time to time, including the Company's latest Annual Report on Form 20-F filed with the SEC on March 10, 2025. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Such information speaks only as of the date of this release.

For investor and media inquiries, please contact:

Wealth Financial Services LLC

Connie Kang, Partner

Email: ckang@wealthfsllc.com

Tel: +86 1381 185 7742 $(CN)$

CHEER HOLDING, INC.

CONSOLIDATED BALANCE SHEETS

(In U.S. dollars in thousands, except share and per share data)

 
                                         December 31,     December 31, 
                                             2024             2023 
                                        --------------   -------------- 
Assets 
Current assets: 
   Cash and cash equivalents             $     197,660    $     194,227 
   Restricted cash                                   -              298 
   Accounts receivable, net                     77,074           81,170 
   Prepayment and other current 
    assets, net                                 30,834           31,179 
                                            ----------       ---------- 
Total current assets                           305,568          306,874 
                                            ----------       ---------- 
 
   Property, plant and equipment, net               33               85 
   Intangible assets, net                       40,531           20,255 
   Deferred tax assets                              72               41 
   Unamortized produced content, net                16                - 
   Right-of-use assets                             371              377 
                                            ----------       ---------- 
Total non-current assets                        41,023           20,758 
                                            ----------       ---------- 
TOTAL ASSETS                             $     346,591    $     327,632 
                                            ==========       ========== 
 
Liabilities and Shareholders' Equity 
Current liabilities: 
   Short-term bank loans                 $       9,590    $       4,216 
   Accounts payable                              2,039            9,599 
   Contract liabilities                             27              130 
   Accrued liabilities and other 
    payables                                     1,941            3,764 
   Due to related parties                        1,100                - 
   Other taxes payable                          25,095           28,178 
   Lease liabilities current                       109              330 
                                            ----------       ---------- 
Total current liabilities                       39,901           46,217 
                                            ----------       ---------- 
 
   Long-term bank loan                           1,370            1,408 
   Lease liabilities non-current                   250                - 
                                            ----------       ---------- 
Total non-current liabilities                    1,620            1,408 
                                            ----------       ---------- 
TOTAL LIABILITIES                        $      41,521    $      47,625 
                                            ----------       ---------- 
 
Shareholders' Equity 
   Preferred shares (par value of 
   $0.0001 per share; 2,000,000 shares 
   authorized as of December 31, 2024 
   and 2023; nil and nil shares issued 
   and outstanding as of December 31, 
   2024 and 2023, respectively)          $           -    $           - 
   Class A Ordinary shares (par value 
    of $0.001 per share; 200,000,000 
    shares authorized as of December 
    31, 2024 and 2023; 10,285,568 and 
    10,070,012 shares issued and 
    outstanding as of December 31, 
    2024 and 2023, respectively)*                   10               10 
   Class B Ordinary shares (par value 
   of $0.001 per share; 500,000 shares 
   and nil shares authorized as of 
   December 31, 2024 and 2023; 500,000 
   and nil shares issued and 
   outstanding as of December 31, 2024 
   and 2023, respectively)                           -                - 
   Additional paid-in capital                  113,485          106,215 
   Statutory reserve                             1,411            1,411 
   Retained earnings                           207,128          181,162 
   Accumulated other comprehensive 
    loss                                       (17,041)          (8,869) 
                                            ----------       ---------- 
TOTAL CHEER HOLDING, INC SHAREHOLDERS' 
 EQUITY                                        304,993          279,929 
   Non-controlling interest                         77               78 
                                            ----------       ---------- 
TOTAL SHAREHOLDERS' EQUITY                     305,070          280,007 
                                            ----------       ---------- 
TOTAL LIABILITIES AND SHAREHOLDERS' 
 EQUITY                                  $     346,591    $     327,632 
                                            ==========       ========== 
 
 

CHEER HOLDING, INC.

CONSOLIDATED STATEMENTS OF INCOME AND

COMPREHENSIVE INCOME

(In U.S. dollars in thousands, except share and per share data)

 
                          For the Years Ended December 31, 
                        ------------------------------------- 
                           2024          2023         2022 
                        -----------   ----------   ---------- 
 
Revenues                $   147,196   $  152,327   $  157,079 
 
Operating expenses: 
   Cost of revenues         (39,388)     (39,549)     (40,580) 
   Selling and 
    marketing               (75,289)     (76,200)     (82,534) 
   General and 
    administrative           (3,499)      (5,658)      (5,908) 
   Research and 
    development              (3,428)      (1,635)      (1,331) 
                         ----------    ---------    --------- 
Total operating 
 expenses                  (121,604)    (123,042)    (130,353) 
                         ----------    ---------    --------- 
 
Income from operations       25,592       29,285       26,726 
 
Other income 
(expenses): 
   Interest income 
    (expense), net              262            3          (93) 
   Change in fair 
    value of warrant 
    liability                     -           86          (62) 
   Other income, net             80        1,215          282 
                         ----------    ---------    --------- 
Total other income              342        1,304          127 
                         ----------    ---------    --------- 
 
Income before income 
 tax                         25,934       30,589       26,853 
                         ----------    ---------    --------- 
Income tax benefit 
 (expense)                       34          (61)        (413) 
                         ----------    ---------    --------- 
Net income                   25,968       30,528       26,440 
Less: net gain (loss) 
 attributable to 
 non-controlling 
 interest                         2           51         $(450.UK)$ 
                         ----------    ---------    --------- 
Net income 
 attributable to Cheer 
 Holding, Inc.'s 
 shareholders           $    25,966   $   30,477   $   26,890 
                         ==========    =========    ========= 
 
Other comprehensive 
loss 
Unrealized foreign 
 currency translation 
 loss                        (8,175)      (2,233)     (13,357) 
                         ----------    ---------    --------- 
Comprehensive income         17,793       28,295       13,083 
Less: comprehensive 
 (loss) gain 
 attributable to 
 non-controlling 
 interests                       (1)           3         (478) 
                         ----------    ---------    --------- 
Comprehensive income 
 attributable to Cheer 
 Holding, Inc.'s 
 shareholders           $    17,794   $   28,292   $   13,561 
                         ==========    =========    ========= 
 
Earnings per ordinary 
share 
Basic and dilutive      $      2.51   $     3.53   $     3.95 
 
Weighted average 
shares used in 
calculating earnings 
per ordinary share 
Basic and dilutive       10,327,198    8,637,504    6,812,387 
 
 

CHEER HOLDING, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In U.S. dollars in thousands)

 
                                 For the Years Ended December 
                                              31, 
                                ------------------------------- 
                                  2024       2023       2022 
                                --------   --------   --------- 
CASH FLOWS FROM OPERATING 
ACTIVITIES: 
   Net income                   $ 25,968   $ 30,528   $  26,440 
   Adjustments to reconcile 
   net income to net cash 
   provided by operating 
   activities: 
      (Reversal of provision) 
       provision for doubtful 
       accounts                      (20)     2,096         440 
      Provision for 
       unamortized produced 
       content                         -        112         770 
      Depreciation and 
       amortization                3,781      3,385       2,884 
      Amortization of 
       right-of-use assets            41        394         454 
      Loss from early 
       termination of 
       right-of-use assets            15          -           - 
      Deferred income tax 
       (benefits) expense            (33)        63         (53) 
      Share based compensation 
       for employees               1,745          -           - 
      Share based compensation 
       for non-employees               -          -         391 
      Written off of property 
       and equipment                   2          2           - 
      Amortization of loan 
       origination fees               10         16          76 
      Change in fair value of 
       warrant liability               -        (86)         62 
      Income from waive of 
       other payables               (156)         -           - 
   Changes in assets and 
   liabilities 
      Accounts receivable          1,924     15,205     (42,105) 
      Prepayment and other 
       current assets               (514)   (22,270)     16,872 
      Unamortized produced 
       content                       (16)       682         170 
      Accounts payable            (7,402)     3,325      (5,576) 
      Contract liabilities          (101)       (14)       (356) 
      Accrued liabilities and 
       other payables                  -       (370)        565 
      Other taxes payable         (2,347)     9,477       7,346 
      Lease liabilities              (22)      (371)       (641) 
                                 -------    -------    -------- 
   Net cash provided by 
    operating activities          22,875     42,174       7,739 
                                 -------    -------    -------- 
 
   CASH FLOWS FROM INVESTING 
   ACTIVITIES: 
      Purchase of property, 
       plant and equipment            (1)        (3)        (25) 
      Purchase of intangible 
       assets                    (24,861)         -           - 
      Prepayments for 
       acquisition of 
       intangible assets               -          -      (7,964) 
                                 -------    -------    -------- 
   Net cash used in investing 
    activities                   (24,862)        (3)     (7,989) 
                                 -------    -------    -------- 
 
   CASH FLOWS FROM FINANCING 
   ACTIVITIES: 
      Proceeds from short-term 
       bank loans                 12,507      4,660       6,096 
      Repayments of short-term 
       bank loans                 (6,949)    (4,802)     (6,244) 
      Proceeds from long-term 
       bank loans                      -      1,412           - 
      Payment of loan 
       origination fees              (32)       (58)        (87) 
      Contribution (withdrawal 
       of) from shareholders       5,525       (791)        743 
      Borrowings from related 
       parties                         -      1,600           - 
      Repayments to related 
       parties                      $(500.SI)$         -           - 
      Proceeds from issuance 
       of ordinary shares in 
       connection with a 
       private placement               -     80,000           - 
                                 -------    -------    -------- 
   Net cash provided by 
    financing activities          10,551     82,021         508 
                                 -------    -------    -------- 
 
   Effect of exchange rate 
    changes                       (5,429)      (149)     (7,078) 
                                 -------    -------    -------- 
 
   Net increase (decrease) in 
    cash and cash equivalents      3,135    124,043      (6,820) 
                                 -------    -------    -------- 
   Cash, cash equivalents and 
    restricted cash, at 
    beginning of year            194,525     70,482      77,302 
                                 -------    -------    -------- 
   Cash, cash equivalents and 
    restricted cash, at end of 
    year                        $197,660   $194,525   $  70,482 
                                 =======    =======    ======== 
 
   SUPPLEMENTAL DISCLOSURE OF 
   CASH FLOW INFORMATION: 
      Interests paid            $    325   $    271   $     247 
      Income tax paid           $      -   $      -   $       - 
 
   SUPPLEMENTAL DISCLOSURE OF 
   NON-CASH FLOW INFORMATION: 
      Acquisition of 
       intangible assets from 
       prepayments              $  4,464   $  4,464   $       - 
      Right-of-use assets 
       obtained in exchange 
       for operating lease 
       liabilities              $    385   $      -   $       - 
 
 

(END) Dow Jones Newswires

March 10, 2025 07:16 ET (11:16 GMT)

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