Luxury Sector Is Normalizing, Not Deteriorating, Prada CEO Says -- Market Talk

Dow Jones
07 Mar

1534 GMT - Luxury sector is normalizing but not deteriorating, Prada's CEO Andrea Guerra says in an interview. After years of a surge in demand for luxuries, high-end brands are facing more normalized growth levels due to a downturn in demand. "We are back in a normal world, where there will be players doing better than others," he says. Some companies will accelerate growth, while others are trying to consolidate, the CEO says. "I do not imagine another 20 years of constant growth like the ones I've seen," he says. However, the industry has potential of structural growth in the future, Guerra adds. (andrea.figueras@wsj.com)

 

(END) Dow Jones Newswires

March 07, 2025 10:35 ET (15:35 GMT)

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