Life360(ASX:360) acquired the advertising unit of Fantix, an artificial intelligence platform advertising through machine learning and privacy-first technology, according to a Thursday release.
The deal will allow it to offer advertisers targeted, performance-based advertising solutions.
Terms of the deal were not disclosed.
The firm's shares rose 8% on market close on Friday.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.