Release Date: February 13, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you clarify the revenue breakdown between core products and services? A: Ari Kahn, CEO, explained that core product revenue, which includes both services and subscription, was $2.1 million, with over 80% being subscription. The remaining revenue is from non-core products. The company is seeing double-digit growth in core revenue, while non-core revenue has been declining.
Q: How is the sales pipeline performing, and what is the win rate for qualified leads? A: Ari Kahn, CEO, highlighted that the company is experiencing a higher rate of leads than ever before, with an 18% win rate on qualified leads. This indicates strong product-market fit and suggests the need to invest more in sales and marketing to capitalize on current opportunities.
Q: Is there potential for customers to self-service and enable Hawk Search independently? A: Ari Kahn, CEO, noted that while connectors like Salesforce AppExchange and BigCommerce Catalyst allow for self-service, typically a digital agency or systems integrator is involved. The sales cycle averages 105 days, with a dedicated sales team managing the process.
Q: Will operating expenses increase with the shift from R&D to sales and marketing? A: Ari Kahn, CEO, stated that overall operating expenses will remain stable, with a reallocation of resources from R&D to sales and marketing. The focus is on leveraging last year's R&D successes to drive sales growth.
Q: What are the plans for expanding partnerships and entering new verticals? A: Ari Kahn, CEO, explained that partnerships with platforms like BigCommerce and Salesforce are crucial, as they facilitate seamless integration and access to new customers. The company is also focusing on digital agencies and systems integrators to recommend Hawk Search. Expansion into new verticals will be gradual, building on success in existing markets.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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