0936 ET - Shopify says that its balance of expenses versus margin levels looks to find the right mix between profitability and growth of the business. CFO Jeff Hoffmeister says on the analyst call that the ecommerce platform aims to maintain a balance to see the right level of investment in 2025, similar to how it approached 2024, which included a strong marketing budget as well as sales pushes. "We want to maintain profitability, but invest in the future," because there are "too many compelling growth opportunities." (adriano.marchese@wsj.com)
(END) Dow Jones Newswires
February 11, 2025 09:36 ET (14:36 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.