1230 ET - Pinterest is using artificial intelligence to drive user engagement and ad targeting in a strategy that's similar to the one Meta Platforms has been excelling with so far, Oppenheimer analysts say in a research note. The social-media platform's AI tools have boosted both user engagement and returns for its advertisers, the analysts say. Weekly active users and monthly active users have improved. The company also boasts a better, older and more affluent audience than social-media competitor Snapchat, the analysts say. Pinterest surges 18% on higher-than-expected revenue guidance for the current quarter.(dean.seal@wsj.com)
(END) Dow Jones Newswires
February 07, 2025 12:30 ET (17:30 GMT)
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