As a personal treat this year, as part of Black Friday sales I finally took the plunge on something I've long coveted: a subscription to NYT Cooking.
The recipe juggernaut celebrated 10 years of publishing in September, following a massive expansion in 2021 and the development of a wildly successful app.
As a product, it's bolstered The New York Times' business model. Other publishers have tried to get in on the act, including The Guardian, which launched its own subscription-based food app, Feast, in April.
NYT Cooking says it published around 1,000 recipes in 2024, and it's clear that much of the appeal is on comfort food, un-fussy recipes, and shrewd attention to social media trends.
Last week, it released its annual top 50, which I took as a challenge.
I chose the five recipes with the highest number of ratings and which all had five stars at the time of writing (I couldn't obtain a key ingredient for one, so skipped to the sixth in that instance.)
Some recipes wowed me — while others left me frankly puzzled.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.